Hi, I’m Albert. I use words to solve interesting problems.

When I was 12 I had to write an essay apologising for a transgression I can no longer remember. I wrote about the unfair burden of having a mischievous face, which got me called in for more trouble than I ever caused. When I was called into the principal’s office I thought it had failed me once more, instead I was commended. It was the first time I realised the power that words held when wielded the right way. It’s been 25 years and I haven’t looked back since.

Intro

Since first taking up the keyboard back in 2009, I’ve written across multiple industries for just about every platform. Editorials, tech reviews, travel itineraries, destination guides, lifestyle blogs, website copy, advertorial campaigns, corporate strategy, lots and lots of social media, and the list goes on. Below are a few examples, I can always provide more.

Work

01

DFY Studio

Short and long form

A Web 3.0 gaming studio and fully-fledged blockchain services company, I write copy for all channels across multiple platforms. My work includes newsletters, articles, social media, general marketing, and more.

02

Safyr Utilis

Long form

A financial services group based in Mauritius, I wrote corporate brochures and articles.

03

WildX

Short and long form

Luxury experiential tour operator focusing on wildlife and nature-based travel. As team lead and senior writer I created itineraries, long form articles, brochures, destination guides and more. Unfortunately COVID-19 sunk this ship before it could set sail, but you’ll find the work I created at the link above.

04

Natroceutics

Short and long form

Producer and distributor of high-quality nature-based therapeutics. I wrote all website copy and created medical and corporate documents and brochures.

187 Distribution

Social media, newsletters

Sole distributor in Africa for Fjällräven, Primus, Hanwag and MiiR. I created social media content and copy, and newsletters across brands. As of May 2023 I’m serving as Brand Manager for Fjällräven South Africa.

05

06

The House of Machines

Social media and short form

Coffee shop, cocktail bar, live music venue, and lifestyle brand. After managing the bar for over a year, my role shifted and I took up responsibilities as a copywriter, community manager and content creator.

My CV

I’ve been writing for a long time - almost half my life now - and my words have taken me everywhere. From start-ups and SMEs to full-service agencies, media houses, publishers, and countless other clients. In between, I’ve also dabbled in other pursuits; managing bar, running promotions, crewing a TV show, doubling for an A-lister and more. The sum of my professional (and personal) adventures have given me an inexhaustible pool of experiences to draw from, informing and enriching my work.