Subject Line 1 – Welcome to the Best10 team, let’s get started.

Subject Line 2 – Your best self is waiting, let’s meet them together.

Headline 1 – WELCOME TO BEST10, let’s do this! 

Headline 2 – THANK YOU, for joining Best10!

Hi there,

Thanks for signing up and welcome to Best10!

We started this thing because we want people to feel the best about themselves. When you feel better you do better, and when you do better you feel better. Kind of a no brainer once you get the hang of it.

Now that you’ve signed up, you’ll be receiving more regular mails from us with everything you need to get started and stay on track with your Best10 journey.

Before we let you go, just a quick bit of admin to ensure our mails keep arriving in your inbox:

Gmail users — to keep us out of the sea of spam that is ‘Promotions’,

• Please move this email to the ‘Primary’ tab:

  • On mobile, hit the 3 dots at the top right corner, click "Move to", then "Primary"

  • On desktop, click the back arrow, and then drag and drop this email into the "Primary" tab near the top left of your screen

• o   A pop-up should ask to have us arrive there moving forward - please choose yes

Apple mail users — tap on our email address at the top of this email (next to "From:" on mobile) and click “Add to VIPs”

That it’s for now, we’ll be in touch soon!

Cheers,

James & Kate

Subject Line 1 – The humans behind Best10 and why they do what they do.  

Subject Line 2 – The truth about Best10.

Headline 1 – HOW IT ALL STARTED

Hello again,

Like with any new relationship, the start is always a bit awkward. We don’t really know each other, maybe you’re not sure what we’re about, maybe you’ve been burned before (who hasn’t). Let’s change that.

We’re Best10, but really, we’re James and Kate. We’re a brother and sister team and we want to make the world a better place. We know how that sounds, but we’re not joking. Because we believe it begins with people, individuals, like you. By helping people feel the best about themselves we can make real change one person at a time.

Too many people don’t know how good they could (and should) feel if they took their health and wellness more seriously. Sure, it’s about weight loss, but it’s also about nutrition, confidence, mental fortitude, and a lot more.

We know everyone’s journey is different, and that’s why Best10 is different. Everything we do is crafted to the individual. We don’t believe in quick fixes and overnight successes; we want to help you create lifestyle that you can maintain. One that’ll get you happy and healthy.

We can keep on about this forever but honestly, we’d rather show you what we’re about. Hit the link below and let’s find a time to chat and see how we can help you become your best self.

[insert Calendly widget]

Cheers,

James & Kate

Subject Line 1 – Getting started with Best10 is a breeze.

Subject Line 2 – 15% off your first month with Best10.

Headline 1 – BY HUMANS, FOR HUMANS

Headline 2 – EASIER THAN YOU THINK

Hi!

Our plans are designed to work for you. Whatever you want to achieve and whatever challenges you face, we’ll design a plan specifically for you to help you smash your goals.

We offer two plans, the Nourish Plan and the Whole Body Plan. The Nourish Plan focuses on nutrition and eliminating boring meals from your life. The Whole Plan does that too, but also incorporates workouts and fitness. In either case, plans are completely personalised and designed by an expert that you’ll meet before anything get started.  

Here’s a quick rundown of how our plans work.

• Step 1 – We need to get to know you to tailor your plan. Forget Google and fitness mags, this is human to human communication.

• Step 2 – Let’s get the show on the road. We’ll take care of everything: meal plans, nutrition, workouts, you name it, just follow our lead.

• Step 3 – We’ve got your back. You’ll meet your health expert who’ll be there with you every step of the way. All they care about is your success.

• Step 4 – Stay on track. Your health expert will help you track your progress and built healthy habits that’ll form the foundation of a happier you. 

Ready to step up? Sign up now and you’ll get 15% off your first month. No fine print or sneaky strings attached.

Book your consult below:

[insert Calendly link]

Cheers,

James & Kate

Subject Line 1 – Win 1 month of Premium Membership at Best10!

Subject Line 2 – Find your perfect program.

Headline 1 – SPARE A MINUTE, and you could win.

Headline 2 – YOUR PERFECT MATCH

Hi there,

No two people are the same (obviously), which means no two programs can be the same, right? Right. But, finding a program that works for you can be a drag, so we’re streamlining the process.

By answering the questions below you’ll help us help you find the perfect program. And you’ll be in the running to win one month’s Premium Membership. Classic win/win. 

Click below to get started, it shouldn’t take more than 5 minutes.

[insert survey link]

Thank you!

Cheers,

James & Kate

Subject Line 1 – Get 25% off your first month with Best10!

Subject Line 2 – Start with Best10 today and pay less!

Headline 1 – IT’S A NO BRAINER

Headline 2 – 25% OFF YOUR FIRST MONTH

Hey there,

By now you should know all you need to know about us, but if you’re still not convinced, we’re going to sweeten the deal.

Sign up now and we’ll take 25% off of your first month. No funny business, just a straight up discount to get you going.

Enter the redemption code below when you sign up and your discount will be automatically applied. You’re welcome.

[REDEMPTION CODE]

Cheers,

James & Kate

Subject Line 1 – You’re almost there!

Subject Line 2 – Need some help to get started?

Headline 1 – YOU’RE SO CLOSE!

Hi!

You forgot to complete your sign-up. Need some more info? Reply to this email and one of our team will get back to you ASAP.

We ASAP and not immediately because we’re humans, so we might be having a sandwich, picking up kids, or performing any of the other multiple tasks that get us through the day.

But we won’t forget about you.

Cheers,

James & Kate

Subject Line 1 – Let’s do this thing, together.

Subject Line 2 – Don’t leave things this way…

Headline 1 – WHERE’D YOU GO?

Hey there,

You know that feeling when you go for a high-five but then the other person doesn’t notice, and you just stand there with your hand up like you’re waiting to ask your imaginary friend a question? We feel a bit like that.

We noticed you left our site before completing sign-up, what happened? Let’s chat. We know you were there for a reason, so let’s figure this thing out. Hit the link below and we’ll find a time to chat.

[insert Calendly widget]

Cheers,

James & Kate

Subject Line 1 – This is why Best10 is the best for you.

Subject Line 2 – 15% off any Best10 Plan!

Headline 1 – THE BEST FOR LESS

Hi!

We lost you there, bad connection? Going through a tunnel? No worries, let’s try this again.

We know, you’ve heard it all before. Magic plans and miraculous transformations. That’s not what we’re pitching. We didn’t get into this game to make a quick buck. We want to change the world. Really.

Behind the brand, we’re people just like you. And we believe that making the world a better place begins with making better people. By helping people feel the best about themselves we can make real change one person at a time.

Best10 works because it’s designed by humans for humans. Every program is personalised, and every member has their own expert. We feel so strongly about our product, we’ll give you 15% off of any plan if you sign up now.

Enter the redemption code below when you sign up and your discount will be automatically applied.

[REDEMPTION CODE]

See you on the other side,

James & Kate

Subject Line 1 – Here’s what a few months with us can do for you.

Subject Line 2 – Last chance to get 15% off any Best10 plan.

Headline 1 – IF THEY CAN, YOU CAN.

Hi there,

You did that thing where you left without saying goodbye. But it’s cool, we’ve already forgiven you. We know starting something new can be daunting, but everyone’s got to start somewhere, so why not start here? That’s what these people did and look at them now.

[INSERT CLIENT TRANSFORMATIONS]

It wasn’t easy, it wasn’t quick, but the results speak for themselves and now they’ll never go back. The key is starting.

Sign up in the next 24 hours and we’ll throw in a 15% discount on any plan.

Enter the redemption code below when you sign up and your discount will be automatically applied.

[REDEMPTION CODE]

See you at the starting line.

Cheers,

James & Kate

Subject Line 1 – Sign up now for a free 1-month trial at Best10!

Subject Line 2 – Final offer, free 1-month trial at Best10

Headline 1 – YOU’VE GOT NOTHING TO LOSE

Hi,

Let’s talk. Actually, we’re done talking for the moment. We figure you might be tired of hearing from us, so we’re handing it over to our clients. Here’s what they had to say about us and their programs.

[INSERT CLIENT RECOMMENDATIONS]

And if that’s not enough to nudge you in the right direction, check out these stats. Numbers don’t lie (except 13, that’s a shifty one…).

[INSERT SPARKLING STATS]

Still need more? Cool, we get it, you’re a tough negotiator. Our final offer: a full month free trial if you sign up before 15 April. No strings attached. What have you got to lose (it’s nothing, you’ve got nothing to lose).

Let’s make this happen.

Cheers,

James & Kate